November 11th, 2013

E-cigarette ads model big tobacco ads of old

By Jolie Lee

Some e-cigarette companies are following in the marketing footsteps of tobacco companies: celebrity appeals and flavors that could attract kids. The Food and Drug Administration restricts how regular cigarettes are advertised, but e-cigarettes fall into a loophole for federal regulation.

The head of the Centers for Disease Control and Prevention said these new kinds of cigarettes threaten the next generation and some members of Congress are urging the FDA to regulate e-cigarette ads as well.

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